Google Trends lets you see the topics people are—or aren’t—following practically in real-time. One can use this information to explore potential story ideas, and can also feature Trends data within news stories to illustrate a general level of interest in, say, social issue or Nitrosamines.
I shared similar data before, so here it is for 2023…
Nitrosamines
Worldwide, 2023, All categories, Web searches
Interest over time
Numbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. A score of 0 means there was not enough data for this term.
Interest by region
See in which location your term was most popular during the specified time frame. Values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular
Related queries
Users searching for your term also searched for these queries. - The most popular search queries. Scoring is on a relative scale where a value of 100 is the most commonly searched query, 50 is a query searched half as often as the most popular query, and so on.